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英语翻译客户关系管理系统(Customer Relationship Management以下简称CRM)是利用信息科学

来源:学生作业帮 编辑:拍题作业网作业帮 分类:综合作业 时间:2024/04/30 21:48:43
英语翻译
客户关系管理系统(Customer Relationship Management以下简称CRM)是利用信息科学技术,实现市场营销、销售、服务等活动的自动化,更高效地为客户提供满意周到的服务,以提高客户满意度、忠诚度为目的的一种管理经营方式.
本文通过对国内外CRM软件发展现况的分析,结合国内的具体需求情况进行分析,研究了数据库设计、面向对象程序设计的开发技术.在Microsoft Visual Studio 2010的开发平台上,采用ADO远程接入SQL数据库方式,使用MFC进行应用程序开发.满足目标企业快速实现应用,合理管理与简单易用的要求.具有在局域网内对软件用户信息管理、企业客户信息管理以及统计表导出到Excel进行分析等功能.
经过一段时间的运行,证明该系统能很好的完成企业全面的管理业务处理,具有良好的稳定性和安全性,已经成为企业管理的工作平台,提高了目标企业管理水平,达到了预定的目标.
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Customer Relationship Management system (Customer Relationship Management,CRM) is the use of information technology,implementation activities such as marketing,sales and service of automation,more efficient to provide customers with considerate service,to improve Customer satisfaction and loyalty for the purpose of a kind of Management mode of operation.This article through the analysis of the CRM software development present situation at home and abroad,combined with the domestic demand of the specific analysis,database design,the development of object-oriented programming technology.On the development platform of Microsoft Visual Studio 2010,using ADO to remote access the SQL database,using MFC application development.Meet the target enterprise rapid application,reasonable management and simple to use.Within the local area network (LAN) to the software user information management,enterprise customer information management,and statistics analyze export to Excel,and other functions.After a period of running,proved that the system can be a very good finish enterprise comprehensive management business process,has a good stability and security,has become the enterprise management work platform,improve the target enterprise management level,to achieve the predetermined goals