英语翻译摘要：危机公关也就是危机管理,是现代企业及组织必需具备的能力.组织长期在一个社会成长、发展,不是一帆风顺的,在激

英语翻译
摘要：危机公关也就是危机管理,是现代企业及组织必需具备的能力.组织长期在一个社会成长、发展,不是一帆风顺的,在激烈的市场竞争中遭遇各种危机事件是无法避免的,特别是现阶段,传播媒介的高度发达,公众对组织及其产品的要求的大幅提高,遭遇公关危机事件的风险日益上升.这就要求组织要具有强烈的危机意识,事前做好危机防控工作,建立完善的组织管理制度.组织若有突发事件或重大事故发生,将会面临巨大压力,组织形象将受到严重损害,组织将处于公关危机状态,如果组织在公关过程中不能妥善处理,将给组织带来挫折,甚至倒闭.本文主要就双汇“瘦肉精”事件,从危机公关的角度,探讨组织危机公关的正确策略,以收警示与启迪之效.
关键词：危机公关 公关危机 公关危机预警 公关危机应对策略 双汇“瘦肉精”事件

Crisis public relations is also Crisis management,and it is a necessary ability for modern enterprises and organizations .It's inevitable for the organization surviving in a developing and not problem-free society to face various critical incidents in this fierce makers competiton.Especially in this state,that the high development of media and publics' demands for organizations and its products are increasing in a large amount.And the risk of suffering public critical incidents will rise.This require organizations have a strong crisis consciousness,make the crisis prevention and control work in advance and establish a thorough management system.If there is a sudden events or serious accident happened,the organizations will meet great pressure and be in a public relations crisis state.It also will make a serious damage to the organization figure.If organizations can not deal with these problems properly,it will bring out setbacks even bankruptcy.this article is main about "Lean lean fine" events and from the angle of crisis public relations to explore the right strategy for dealing with public relations crisis.just want to express the warning and enlightenment effect.
大概就这样翻译的吧,不对的你自己再改改吧.