英语翻译要翻译比较准确点的,人工翻译在经济全球化的今天，企业之间的激烈竞争,产品的竞争,从某种意义上说是品牌的竞争，企业

英语翻译
要翻译比较准确点的,人工翻译
在经济全球化的今天，企业之间的激烈竞争,产品的竞争,从某种意义上说是品牌的竞争，企业要在全球范围的竞争中生存下去，必须以战略的眼光高度重视品牌建设。品牌是企业和产品的象征和代表，其内涵是企业和消费者之间长期形成的一种价值契约。品牌价值反映了企业的某类产品的市场地位、竞争力及其发展的优势，品牌的价值和市场成绩将直接影响企业的核心竞争力。从某种意义上讲，品牌就是市场份额，就是利润。最初，品牌是企业为了标识其产品，以区别于竞争对手，辨认消费者认识而采用的显著的标记。现在，“品牌”已不再等同于“标记”，而是成为一个含义更广、更抽象的概念，是由“徽章”或标记创造出来的“无形资产”。随着品牌时代的到来，企业品牌经营的差异正在取代商品本身的差异，企业卖的不再是差异化的商品，而是差异化的品牌理念。
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The fierce competition between enterprises in today's economic globalization,competition in the product,in a sense is the brand's competitive enterprises to survive in the worldwide competition,brand building must attach great importance to the strategic vision.The brand is a symbol and representatives of enterprises and products,its meaning is a long-term contract of a value between businesses and consumers.Brand value reflects the market position of certain types of products,the competitive advantages of its development,brand value and market performance will directly affect the core competitiveness of enterprises.In a sense,the brand is market share,is profit.Initially,the brand enterprises in order to identify their products,in order to distinguish it from competitors,identify consumer awareness and the use of the mark.Now,the brand is no longer equivalent to "mark",but has become a broader,more abstract concept,created by the "badge" or mark out "intangible assets".With the arrival of the era of the brand,the differences in corporate brand management is being replaced by the difference of the product itself,the enterprise is no longer selling differentiated products,but differentiated brand concept.