the defination of test marketing?

来源：学生作业帮编辑：拍题作业网作业帮分类：英语作业时间：2024/04/28 00:38:39

test marketing Definition Product development stage where the product and its marketing plan are exposed to a carefully chosen sample of the population for deciding if to reject it before its full scale launch.Test marketing is an experiment conducted in a field laboratory (the test market) comprising of actual stores and real-life buying situations,without the buyers knowing they are participating in an evaluation exercise.It simulates the eventual market-mix to ascertain consumer reaction.Depending on the quality and quantity of sales data required for the final decision,test marketing may last from few weeks to several months.Due to its high cost,however,test marketing is more suitable for fast moving packaged goods than for consumer durables.

the defination of test marketing? the defination of the translation DEFINATION OF THE LANGUAGE ACQUISITION the defination of economic growth What is the defination of brand name What is the defination of sylable? defination of culture My defination of cuccess是什么意思? 求中翻英.Defination of Cash Sales stand the test of please give me a defination of "theatre of the absurd".thank what is the scope of marketing