作业帮求市场营销英文文章~~很急啊~
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求市场营销英文文章~~很急啊~
求一篇市场营销方面的英文文章 我要做毕业论文翻译的 文章的长度要翻译成中文有6000字符 太短的不行 要有作者、时间和出处（只找英文的就行，不用带中文对照的，我自己翻）
求一篇市场营销方面的英文文章 我要做毕业论文翻译的 文章的长度要翻译成中文有6000字符 太短的不行 要有作者、时间和出处（只找英文的就行，不用带中文对照的，我自己翻）
The Manager’s Guide to
Social Marketing
Using Marketing to Improve
Health Outcomes
from the Social Marketing
National Excellence Collaborative
http://www.turningpointprogram.org/Pages/pdfs/social_market/smc_managers_online.pdf
Spamalytics: An Empirical Analysis
of Spam Marketing Conversion
Chris Kanich\3 Christian Kreibich† Kirill Levchenko\3 Brandon Enright\3
Geoffrey M. Voelker\3 Vern Paxson† Stefan Savage\3
†International Computer Science Institute \3Dept. of Computer Science and Engineering
Berkeley, USA University of California, San Diego, USA
christian@icir.org,vern@cs.berkeley.edu {ckanich,klevchen,voelker,savage}@cs.ucsd.edu
bmenrigh@ucsd.edu
ABSTRACT
The “conversion rate” of spam — the probability that an unsolicited
e-mail will ultimately elicit a “sale” — underlies the entire
spam value proposition. However, our understanding of this critical
behavior is quite limited, and the literature lacks any quantitative
study concerning its true value. In this paper we present a methodology
for measuring the conversion rate of spam. Using a parasitic
infiltration of an existing botnet’s infrastructure, we analyze two
spam campaigns: one designed to propagate a malware Trojan, the
other marketing on-line pharmaceuticals. For nearly a half billion
spam e-mails we identify the number that are successfully delivered,
the number that pass through popular anti-spam filters, the
number that elicit user visits to the advertised sites, and the number
of “sales” and “infections” produced.
http://www.icsi.berkeley.edu/pubs/networking/2008-ccs-spamalytics.pdf
Hopefully, these two paper can be used in your purpose.
Social Marketing
Using Marketing to Improve
Health Outcomes
from the Social Marketing
National Excellence Collaborative
http://www.turningpointprogram.org/Pages/pdfs/social_market/smc_managers_online.pdf
Spamalytics: An Empirical Analysis
of Spam Marketing Conversion
Chris Kanich\3 Christian Kreibich† Kirill Levchenko\3 Brandon Enright\3
Geoffrey M. Voelker\3 Vern Paxson† Stefan Savage\3
†International Computer Science Institute \3Dept. of Computer Science and Engineering
Berkeley, USA University of California, San Diego, USA
christian@icir.org,vern@cs.berkeley.edu {ckanich,klevchen,voelker,savage}@cs.ucsd.edu
bmenrigh@ucsd.edu
ABSTRACT
The “conversion rate” of spam — the probability that an unsolicited
e-mail will ultimately elicit a “sale” — underlies the entire
spam value proposition. However, our understanding of this critical
behavior is quite limited, and the literature lacks any quantitative
study concerning its true value. In this paper we present a methodology
for measuring the conversion rate of spam. Using a parasitic
infiltration of an existing botnet’s infrastructure, we analyze two
spam campaigns: one designed to propagate a malware Trojan, the
other marketing on-line pharmaceuticals. For nearly a half billion
spam e-mails we identify the number that are successfully delivered,
the number that pass through popular anti-spam filters, the
number that elicit user visits to the advertised sites, and the number
of “sales” and “infections” produced.
http://www.icsi.berkeley.edu/pubs/networking/2008-ccs-spamalytics.pdf
Hopefully, these two paper can be used in your purpose.