英语翻译2003年我国加入WTO,同年7月国家允许独资旅行社在我国设立,至此,我国旅行社市场的全面开放已是大势所趋.在这

英语翻译
2003年我国加入WTO,同年7月国家允许独资旅行社在我国设立,至此,我国旅行社市场的全面开放已是大势所趋.在这个大环境下,近几年来中国境内的大中小旅行社都处于一个长期竞争的大范围内,品牌竞争强弱悬殊的尴尬已无法回避,导致很多旅行社的出现就如同昙花一现.
中国旅行社业长期在低水平上徘徊,难以实现质的飞跃,症结之一就是旅行社缺乏品牌化经营.面对激烈的市场竞争,一家旅行社是否建有自己的品牌,是至关重要的.本文通过前人对品牌忠诚度的探索研究,将之运用到旅行社行业,并结合深度访谈以及问卷调查,解析旅行社品牌忠诚度的影响因素,为旅行社的品牌建设起到一定的指导作用.
In 2003,China joined the WTO,and the same year in July the state allows the wholly-owned travel agencies setting up in China,thus,the full liberalization of China's travel market is the general trend.In this environment,China’s medium and small travel agencies are in a large range of long-term competition in recent years,the strength of brand competition has been unable to avoid the embarrassment of the poor,leading to the emergence of many travel agents like flash in the pan like.
China Travel Industry on the long-term hovering at a low level,it is difficult to achieve a qualitative leap,the crux of travel is one of lack of brand management.The face of fierce market competition,whether the construction of a travel agency has its own brand is essential.Through the exploration of previous research on brand loyalty will be of use to the travel agency industry,combined with character interviews and questionnaires,analysis of travel loyalty factor,brand building for the travel agents play a guiding role.

The our country joins WTO in 2003,the nation allows in July at the same year single proprietorship travel agency at our country establish,go to this,our country the completely opening of the travel agency market is already irresistible general trend.Under this great environment,the several near in the last yearses Chinese inshore earth greatly wins small travel agencies to all be placed in a long-term rival inside the big range,the brand rivalry strong or weak hangs extremely embarrassed have already canned not get around,cause the presence of a lot of travel agencies like flashy.
The Chinese travel agency industry long - term goes back and forth on the low level and and is hard to carry out leaping of guilder,one of the key sticking points is a travel agency to lack brand to turn management.Face a vigorous market rivalry,whether a travel agency sets up own brand,is go to close important.This text passes the quest search of the people of the past to the brand loyalty and makes use of it to the travel agency craft,and combine depth interview and questionnaire,analyze a travel agency brand loyalty