英语翻译翻译英语广告时要充分考虑到英汉两种文化的差异.翻译时不能直译,否则会闹出笑话或起到相反的后果.比如,有一种名为p

英语翻译
翻译英语广告时要充分考虑到英汉两种文化的差异.
翻译时不能直译,否则会闹出笑话或起到相反的后果.比如,有一种名为poison的洗发香波,在国外市场很畅销,poison的原义是“毒物”,用它命名符合国外不少女性崇尚野性的心理.但如果在中国市场把它直译为“毒物”,恐怕就令消费者难以接受,而根据它的发音,把它译成“百爱神”则符合中国的文化习惯.还有一个例子,一种出门的干电池的商标叫“白象”,翻译成white elephant应该说是正确的,但是white elephant在英语中还意为“沉重的负担”或“无用而累赘的东西”.这个广告译文在英美市场会带来什么后果就可想而知了.

翻译英语广告时要充分考虑到英汉两种文化的差异.
Culture differences in language between Chinese and English should be fully considerated when we translate the English Commercials
翻译时不能直译,否则会闹出笑话或起到相反的后果.
Any translation should be avoid literally translation,otherwise,it will make funny misunderstandings or cause contrary effects
比如,有一种名为poison的洗发香波,在国外市场很畅销,poison的原义是“毒物”,用它命名符合国外不少女性崇尚野性的心理.
For example,there is a well-known and popular brand of shampoo,named 'poison' in foreign markets,poison's literally meaning is 'items which is harmful',with this name,it matches women's wish to being wild.
但如果在中国市场把它直译为“毒物”,恐怕就令消费者难以接受,而根据它的发音,把它译成“百爱神”则符合中国的文化习惯.
However,if we keep the brand as 'poison' in our local market,it will make the consumers feel difficult to accept.So,according to its pronouncation,we name it as 'bai ai shen' to meet the Chinese traditional culture and customs.
还有一个例子,一种出门的干电池的商标叫“白象”,翻译成white elephant应该说是正确的,但是white elephant在英语中还意为“沉重的负担”或“无用而累赘的东西”.这个广告译文在英美市场会带来什么后果就可想而知了.
There is another example,'bai xiang' battary is mainly for exportation,literally speaking,the translation - 'white elephant' is correct,however,in Enligsh,this phrase has another negative meanings - 'heavy burden' or 'useless and cumbersome things'.So you can imagine what kind of effect this unsmart but 'honest' translation can bring with in foreign markets.