英语翻译近年来,人们的生活水平日益提高,消费观念也在逐渐改变,对旅游产品的需求日益个性化,散客旅游在旅游活动中所占的比例

英语翻译
近年来,人们的生活水平日益提高,消费观念也在逐渐改变,对旅游产品的需求日益个性化,散客旅游在旅游活动中所占的比例越来越大,散客旅游正逐渐成为人们外出旅游的一种趋势,越来越多的游客在假期选择了散客旅游这种既自由而又方便的度假方式,人们的这种想法和目前的这种趋势促使散客旅游的发展越来越好,所以如何做好散客旅游正是目前旅游业面临的一项机遇,同时业是挑战.因此,本文首先对散客旅游的概念及其与团队旅游的区别进行了研究和解释,然后对散客旅游者的心理特征及其得到迅速发展的原因进行了一系列的分析,接下来本文针对如何做好对散客旅游及其营销策略进行了探讨,得出了一些旅游业在散客旅游逐步成为一种趋势的今天应该怎样做才能更多的适应现实的发展并与时俱进的改变自己的营销模式,转变旅行社以及导游员在旅游中所扮演的角色,加快散客旅游市场的开发,探索新的旅游企业管理模式,以适应世界旅游市场的发展.最后本文针对目前我国散客旅游的现状简单胡提出一些自己的意见和建议.

In recent years,increasing people's standard of living,consumer attitudes are gradually changing,growing demand for travel products,personalized,individual travel arrangements in the tourism activities in an increasing proportion of large,individual travel is becoming the people to go out tourism is a trend,more and more tourists choose individual travel during the holidays that both free and convenient vacation,where people of such an idea and the current trend to promote the development of more and more individual travel arrangements good,so how do individual travel is now facing an opportunity for the tourism industry,while industry is the challenge.Therefore,this article first FIT travel with the team concept and the distinction between tourism research and interpretation carried out,and then the psychological characteristics of FIT tourists and their reasons for the rapid development of a series of analysis,followed by this paper,How to do a good job right FIT tourism and its marketing strategy was discussed and reached a number of tourism in the FIT travel has gradually become a trend today,what should be done more to adapt to the reality of development and change with the times own marketing mode,change the travel agents and tourist guides in the tourism in the role,to accelerate the development of FIT travel market,and explore new tourism business management models to meet the world tourism market development.Finally,the paper view of the current status of tourism in our FIT simple Hu to make some personal observations and recommendations.