作业帮英语翻译星巴克品牌建设浅析星巴克作为咖啡连锁业的全球知名企业,它的成功与品牌建设策略密不可分.本文先对星巴克的历史进行简
来源：学生作业帮 编辑：拍题作业网作业帮 分类：英语作业 时间：2024/04/28 05:57:18
英语翻译
星巴克品牌建设浅析
星巴克作为咖啡连锁业的全球知名企业,它的成功与品牌建设策略密不可分.本文先对星巴克的历史进行简单的介绍,然后主要从星巴克品牌建设中的品牌定位、品牌体验、品牌传播、品牌延伸等四方面进行分析,提炼出星巴克在品牌建设策略方面的成功经验在于：第三空间的独特品牌定位、体验式消费、口碑传播、品牌延伸则丰富了星巴克的品牌价值.最后总结了星巴克品牌建设在品牌连锁和品牌延伸中的不足,并相应地提出了建议.希望通过本文,对中国本土的咖啡连锁经营者和从业者提供经验,使他们更准确地选择适合企业发展的策略,避免不必要的失败教训.
关键词 品牌定位 品牌体验 品牌传播 品牌延伸 品牌连锁
星巴克品牌建设浅析
星巴克作为咖啡连锁业的全球知名企业,它的成功与品牌建设策略密不可分.本文先对星巴克的历史进行简单的介绍,然后主要从星巴克品牌建设中的品牌定位、品牌体验、品牌传播、品牌延伸等四方面进行分析,提炼出星巴克在品牌建设策略方面的成功经验在于：第三空间的独特品牌定位、体验式消费、口碑传播、品牌延伸则丰富了星巴克的品牌价值.最后总结了星巴克品牌建设在品牌连锁和品牌延伸中的不足,并相应地提出了建议.希望通过本文,对中国本土的咖啡连锁经营者和从业者提供经验,使他们更准确地选择适合企业发展的策略,避免不必要的失败教训.
关键词 品牌定位 品牌体验 品牌传播 品牌延伸 品牌连锁
Starbucks brand constucts shallow 析
Starbucks is a coffee catena the global well-known business enterprise,its success and brand of the industry constuct strategy inseparable.This text first carries on simple introduction to the history of Starbucks,then main experience personally from the brand fixed position in the Starbucks brand construction,brand,brand dissemination,brand extension etc.everywhere the noodles carry on analysis,successful experience which refines a Starbucks to constuct strategy in the brand lies in:The special brand fixed position of the third space,experience personally the dissemination,brand of the type consumption,public praise,the extension then enriched the brand of Starbucks value.Tallied up Starbucks brand construction finally in the brand catena and the shortage in the brand extension,and corresponded ground to put forward a suggestion.The hope passes this text,to the coffee catena of the Chinese mainland executive and provide experience from the operator,make them choose to suit a business enterprise the strategy of the development more accurately,avoid otiose failure precept.
The fixed position brand of the keyword brand experiences personally a brand dissemination brand extension brand catena
Starbucks is a coffee catena the global well-known business enterprise,its success and brand of the industry constuct strategy inseparable.This text first carries on simple introduction to the history of Starbucks,then main experience personally from the brand fixed position in the Starbucks brand construction,brand,brand dissemination,brand extension etc.everywhere the noodles carry on analysis,successful experience which refines a Starbucks to constuct strategy in the brand lies in:The special brand fixed position of the third space,experience personally the dissemination,brand of the type consumption,public praise,the extension then enriched the brand of Starbucks value.Tallied up Starbucks brand construction finally in the brand catena and the shortage in the brand extension,and corresponded ground to put forward a suggestion.The hope passes this text,to the coffee catena of the Chinese mainland executive and provide experience from the operator,make them choose to suit a business enterprise the strategy of the development more accurately,avoid otiose failure precept.
The fixed position brand of the keyword brand experiences personally a brand dissemination brand extension brand catena