英语翻译随着经济全球化不断深入,互联网的飞速发展,市场竞争日益激烈,企业的生存发展面临严峻的挑战.事件营销作为信息爆炸时

英语翻译
随着经济全球化不断深入,互联网的飞速发展,市场竞争日益激烈,企业的生存发展面临严峻的挑战.事件营销作为信息爆炸时代的必然产物,从20世纪开始得到广大的发展,目前在我国已经处于高速发展的阶段,由于其凝聚了多种传统营销手段的精华,同时又降低了宣传成本,已经开始引起我国企业尤其是中小企业的关注.越来越多的企业试图借助事件营销的力量扩充知名度,同时用以提升和维护品牌形象.但是,由于缺乏稳固的理论基础和深入的实战操作研究,在实施过程中,往往不尽如人意.因此,有必要对事件营销的本质特征、实施过程、应用策略进行更深入的剖析.
本研究首先在借鉴其他学者的理论基础上,对事件营销的概念、特点和类型上做出了全新的界定和归纳总结,并由此对事件营销的理论基础进行了归纳和补充：注意力资源是基础、营销传播是主线、整合营销是工具；然后通过阐述国内企业事件营销的现状,分析了企业应用事件营销过程中存在的问题和原因；通过对企业应用事件营销案例的比较分析,对企业实施事件营销所产生的问题提出了详细的解决方法,包括明确营销目标、确定定位、选择事件策略、构建事件营销体系、实施风险控制、加强效果反馈,对其中的重点与要点进行了总结与解释.在研究过程中,多通过列举案例的方式总结事件营销的特点和研究观点,所形成的事件营销实施研究成果,对今后事件营销研究提供帮助,也为国内企业应用事件营销时能提供必要的指导.
不要翻译软件翻译的,

With the deepening of economic globalization, the rapid development of the Internet, increasingly competitive market, survival and development of enterprises facing severe challenges. Event marketing as an inevitable product of the information explosion era, from the beginning of 20th century the majority of development, at present in China have been at the stage of rapid development, because it embodies the essence of the wide range of traditional marketing means, while also reducing the cost of publicity, has begun attracted the attention of enterprises, especially small and medium enterprises in China. A growing number of enterprises using the power of event marketing to expand awareness, at the same time to enhance and maintain brand image. However, due to the lack of a solid theoretical foundation and in-depth study on the actual combat operations, in the implementation process, often is not satisfactory. Therefore, there is a need of the essential features of event marketing, implementation process, for more in-depth analysis of the policy is applied.
　　随着经济全球化不断深入,互联网的飞速发展,市场竞争日益激烈,企业的生存发展面临严峻的挑战.事件营销作为信息爆炸时代的必然产物,从20世纪开始得到广大的发展,目前在我国已经处于高速发展的阶段,由于其凝聚了多种传统营销手段的精华,同时又降低了宣传成本,已经开始引起我国企业尤其是中小企业的关注.越来越多的企业试图借助事件营销的力量扩充知名度,同时用以提升和维护品牌形象.但是,由于缺乏稳固的理论基础和深入的实战操作研究,在实施过程中,往往不尽如人意.因此,有必要对事件营销的本质特征、实施过程、应用策略进行更深入的剖析.
　　This research first in reference other scholars of theory Foundation Shang, on event marketing of concept, and features and type Shang made has new of defined and summarized summary, and this on event marketing of theory Foundation for has summarized and supplementary: attention resources is Foundation, and marketing spread is main line, and integration marketing is tools; and by explained domestic enterprise event marketing of status, analysis has enterprise application event marketing process in the exists of problem and causes; by on enterprise application event marketing case of comparison analysis, on enterprise implementation event marketing by produced of problem made has more of solution method, including clear marketing target, and determine positioning, and select event policy, and construction event marketing system, and implementation risk control, and strengthening effect feedback, on which of focus and points for has summary and explained. In the course of study, by means of a listed case summary characteristics and study on view of event marketing, event marketing research results in the formation of, for a future event marketing research help, but also for domestic enterprise application of event marketing can provide the necessary guidance.
　　本研究首先在借鉴其他学者的理论基础上,对事件营销的概念、特点和类型上做出了全新的界定和归纳总结,并由此对事件营销的理论基础进行了归纳和补充：注意力资源是基础、营销传播是主线、整合营销是工具；然后通过阐述国内企业事件营销的现状,分析了企业应用事件营销过程中存在的问题和原因；通过对企业应用事件营销案例的比较分析,对企业实施事件营销所产生的问题提出了详细的解决方法,包括明确营销目标、确定定位、选择事件策略、构建事件营销体系、实施风险控制、加强效果反馈,对其中的重点与要点进行了总结与解释.在研究过程中,多通过列举案例的方式总结事件营销的特点和研究观点,所形成的事件营销实施研究成果,对今后事件营销研究提供帮助,也为国内企业应用事件营销时能提供必要的指导.