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LV的英文品牌介绍急求LV的英文版品牌介绍 最好是7-8分钟的 注意是要英文版的哦

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LV的英文品牌介绍
急求LV的英文版品牌介绍 最好是7-8分钟的
注意是要英文版的哦
Louis Vuitton Malletier — commonly referred to as Louis Vuitton ,or shortened to LV — is a French fashion house founded in 1854.The label is well known for its LV monogram,which is featured on most products,ranging from luxury trunks and leather goods to ready-to-wear,shoes,watches,jewellery,accessories,sunglasses,and books.Louis Vuitton is one of the world's leading international fashion houses.Louis Vuitton sells its products through small boutiques in high-end department stores,and through the e-commerce section of its website.
Since the 19th century,manufacture of Louis Vuitton goods have not changed:Luggage is still made by hand.[4] Contemporary Fashion gives a preview of the creation of the LV trunks:"the craftsmen line up the leather and canvas,tapping in the tiny nails one by one and securing the five-letter solid pick-proof brass locks with an individual handmade key,designed to allow the traveler to have only one key for all of his or her luggage.The woven frames of each trunk are made of 30-year-old poplar that has been allowed to dry for at least four years.Each trunk has a serial number and can take up to 60 hours to make,and a suitcase as many as 15 hours."
Many of the company's products utilize the signature brown Damier and Monogram Canvas materials,both of which were first used in the late 19th century.All of the company's products exhibit the eponymous LV initials.The company markets its product through its own stores located throughout the world,which allows it to control product quality and pricing.It also allows LV to prevent counterfeit products entering its distribution channels.Louis Vuitton has no discount sales nor does it have any duty-free stores.In addition,the company distributes its products through LouisVuitton.com.
The Louis Vuitton Brand and the famous LV monogram are among the world's most valuable brands.According to a Millward Brown 2010 study,Louis Vuitton is the world's 29th most valuable brand,right after Wells Fargo and before Gillette .The brand itself is estimated to be worth USD 19.781 billion.
Louis Vuitton is one of the most counterfeited brands in the fashion world due to its image as a status symbol.Only a small fraction of products bearing the LV initials in the general population are authentic.Ironically,the signature Monogram Canvas was created to prevent counterfeiting.[11] In 2004,Louis Vuitton fakes accounted for 18% of counterfeit accessories seized in the European Union.
The company takes counterfeiting seriously,and employs a team of lawyers and special investigation agencies,actively pursuing offenders through the courts worldwide,and allocating about half of its budget of communications to counteract piracy of its goods.[4] LVMH (Vuitton's parent company) further confirmed this by stating that "some 60 people at various levels of responsibility working full time on anti-counterfeiting in collaboration with a wide network of outside investigators and a team of lawyers."[13] In a further effort,the company closely controls the distribution of its products.[4] Until the 1980s,Vuitton products were widely sold in department stores (e.g.Neiman Marcus and Saks Fifth Avenue).Today,Vuitton products are primarily available at authentic Louis Vuitton boutiques,[4] with a small number of exceptions.These boutiques are commonly found in upscale shopping districts or inside luxury department stores.The boutiques within department stores operate independently from the department and have their own LV managers and employees.LV has recently launched an online store,through its main website,as an authorized channel to market its products.