英语翻译新媒体的发展与受众的关系摘要从互联网大潮开始,与网络和计算机科技同步的多媒体技术也日新月异,飞速发展.互联网信息

英语翻译
新媒体的发展与受众的关系
摘要
从互联网大潮开始,与网络和计算机科技同步的多媒体技术也日新月异,飞速发展.互联网信息的飞速传播,沟通也变得相当便利.在受众需求与科技推动以及盈利驱使下,新媒体时代正式到来.然而国内的新媒体发展尚处在起步阶段,尚未形成规模,更未形成合理的模式.并且从外国引入的新媒体模式与中国国情尚未充分磨合,以及受传统媒体的陈旧观念的影响,新媒体并没有达到理论上的效果,反而给新媒体在受众心带来了一些不和谐.中本课题拟从受众角度出发,由新媒体的发展史及现状开始,通过背景资料以及实实例进行分析,并通过受众与媒体的选择关系以及当代受众需求,以相关理论为依据,探讨在数字化生活环境下受众的需求与新媒体的依存关系,寻找新媒体过去与现在存在的弊端,试提出新媒体应对受众需求的提高与转变和赢取受众选择的可操作性方案.
关键字：新媒体发展；受众关系；受众地位；web2.0；

Abstract
Since the big bang of internet, the multimedia technology that parallel to network and IT has been developing at a lightning speed. The internet facilitates the speed and availability of information-sharing. Driven by the audience demand, technology development and capital greed, the era of new media is in front of everyone. However, the development of new media in China is still in its infant with limited scale, not to mention reasonable mode. The full integration of abroad conception with Chinese condition is still in progress. Under the influence of old-fashioned ideas from traditional media, the new media didn’t achieve the expected results in theory and brought some odd ideas into the audience conception. Based on background information, real cases and relevant theory, the purpose of this study is to probe into the interdependence between audience demand and the survival of new media in a digital living background from audience’s perspective, look into the past and current disadvantages of new media and propose an workable solution for the change and reform of new media to meet with audience’s demand.
Keyword: development of new media; audience relation; audience position; web2.0