how to attract customers?and how to promote the products?

how to attract customers?and how to promote the products?
how to attract customers
how to promote the products?
welcome to give me some valuable advise .thanks a lot!
please reply in English!
As a Foreign Trade Business Man
How to contact foreign costomers
How to promote the electric tools products to the foreign people
How to attract foreign people in order to important business can materialize between us
请用中英文对照给在下宝贵的指教!

How to Attract Customers
The success of your business relies greatly on your ability to attract a steady stream of customers.So if you're not as busy as you'd like to be,try a few of these methods and watch your sales soar.
Steps:
1.Launch a Web site.Web sites provide your company with worldwide exposure and give your customers convenient access to your services and products.
2.Host a grand opening or open house.Invite local business owners and residents from surrounding neighborhoods.Provide refreshments,drawings for door prizes,free merchandise samples,and have plenty of business cards and company brochures on hand.
3.Monitor the quality of your services and products constantly.Satisfied customers who spread the word about your business are the best source of new customers.Pay attention to pricing,customer service,product availability and prompt delivery.
4.Explore various types of traditional advertising methods such as classified ads,yellow page ads,television and radio spots,and display ads in magazines and on other Web sites.Go with what meets your budget and best reaches your target group.
5.Support a local charity by sponsoring a fundraising event such as a food drive,toy drive or walkathon.Arrange for a formal presentation of your donation with cameras at the ready and try to get a local newspaper to publish the photograph.
6.Distribute fliers and business cards door to door,place them under car windshield wipers and tack them to local apartment,college and community center bulletin boards.
7.Maintain a visible presence within your industry.Participate in trade shows,attend community events and offer to speak on your area of expertise at seminars.
Tips:
In addition to the information or products your Web site will showcase,make your Web site an entertaining experience.Provide features such as free e-mail postcards,electronic scratch-off tickets for free prizes,and links to game Web sites and chat rooms.
Exchange banner ads with Web sites that represent similar or complementary businesses.For example,if you own a pet supply business,exchange banner ads with a veterinary clinic.
Send a press release about your open house or grand opening event to the business section of your local paper.Make sure to also send a press kit with information about your company,its owners and key personnel.Emphasize the unique features of your business and,if possible,tie it to a local issue or current event to increase the chances of media coverage.
Give existing customers a small gift or discounts toward future purchases in return for referring new customers.
Offer special discounts for new customers in all of your advertising.
Ways to Promote Your Product or Service
Summary
The marketing budget deserves careful consideration,because it not only serves to create market impressions; it is expected to generate revenues.Understanding the kinds of impacts that can be expected from the various print and electronic media will help to manage this element of business expense.
An important precaution is to understand that each market segment may react differently to the way that a promotional message is presented.With all due respect for human nature,an exciting,aggressive or even humorous message may be perceived as offensive or insensitive even though it may be grammatically and politically correct.
The Print and Graphic Arts Media
Business cards and stationery are effective,inexpensive and professional promotional tools but use of these items should be restricted to personal contacts.Rubber stamps or staples are for impersonal,routine tasks and should not be used in any way with this media.Advertising specialties such as pens,key rings and calendars acknowledge goodwill in the form of a small gift,but these convey more image than information.
Local newspapers are preferred by many retailers because it provides maximum flexibility in terms of budget,timing,coupon feedback,product and price mix.The perception rate is high because the reader can get more than one impact from the same message.
Brochures,posters and packaging are cost effective ways to provide a combination of moving and static visual impact with the most versatile applications.Brochures inform,posters inspire and packaging validates the customer's buying decision.
Catalogues used by the mass merchandisers are expensive and designed for specific,targeted markets.The high quality graphics makes the catalogue a reference product with portable but inflexible information.The catalogue style of advertising is more frequently used in promotional sales flyers.
Magazines are more expensive than newspaper or radio,but have the advantage of a more specific audience of subscribers (i.e.teens,women,crafters,etc.) Manufacturers tend to use this media to reinforce their brand names and trademarks in the market.
Business pages of your telephone book provide an interactive link to the primary electronic media; the telephone and the fax.The toll free 1-800 service invites extended markets,and implies modern services.
Increased use of cellular telecommunications is expected to influence a new wave of creative marketing tactics.
The Electronic Media
Radio is cost effective and the audiences are routinely loyal to a station's program format.The lack of visual impact makes the message more personal and conversational.Promotional events often build on the interactive links with the audience.Radio messages tend to develop a personality and convey a friendly,local relationship.
Television captures more audience time than any other medium and it has the powerful advantages of visual impact.It is generally believed that as much as 90% of a person's total perception is the result of images conveyed to the brain in one way or another.
The TV.commercial is targeted at a home audience in a relaxed and suggestive atmosphere,by using short,repetitive,and high impact messages.The TV.remote control has changed viewing habits such that commercial spots are now formatted in clusters of ten and fifteen second clips.
There is an increasing number of online directories available with which you can list your business.Not only are many of these directories available at reasonable rates,they allow customers from all parts of the province,country and world easy access to your business.