英语翻译Media significance emerged as the most significant predi

英语翻译
Media significance emerged as the most significant predictor of consumer masculinity.This finding suggests that consumer masculinity has a strong connection to media significance and that those males who rely more strongly on the media (television and magazines) to obtain fashion information are likely to place more importance on fashion,own more grooming products and shoes,and read more
male lifestyle magazines.These results are not surprising considering the strong body of knowledge on the effects of the media on male-appearance ideals.Jones (2001) found that social comparisons to media celebrities,models and peers were important sources ofinformation regarding ideal appearance attributes.Due to the influence of the media,men are paying more attention to their appearance,and their consumer masculine behaviors may be said to result from their increasing exposure to media images of the perfect male (Rohlinger 2002).The findings of the current study support the notion that the media is essentially reconstructing society's concept of masculinity (Gauntlett 2002; Kimmel 1987).Gauntlett,for example,argues that male lifestyle magazines such as GQ,Maxim and Men3 Health have become more popular in the past decade because "men have started to need magazines about how to be a man today" (2002,p.170).The predominant focus of these magazines seems to be that of the cosmetic aspects of being a male,encouraging men to emphasize the importance of their appearance far more frequently.
The results of this research imply that the media is an effective tool in changing perceptions regarding gender roles in society.The importance of appearance may encourage men to spend more money on appearance-related products and therefore,effective marketing through the media is the key to attracting and retaining this growing demographic.Further,the blurring of gender roles in society may call for marketers to appeal to both men and women in a similar fashion.Further research investigating male objectification and the contemporary identity of men as consumers is necessary,as previous market profiles of typical male consumers are becoming less relevant.

媒体意义最重大的预测成为消费者的男子气概.这一发现表明,消费者的男子气概有强烈的联系,那些媒体意义上的男性更强烈地依赖电视媒体(杂志)来获得,时尚信息可能会更注重时尚,拥有更多的美容产品和鞋子,读更多
男性时尚杂志.这些结果并不令人惊讶的考虑知识的强壮的身体,在媒体上的影响male-appearance理想.琼斯(2001)发现社会对于媒体名人、模型和同伴的信息来源是重要对理想的外观特征.由于影响的媒体,男人更注重自己的外表,他们的消费者行为可能会说男性化的增加是由于他们的媒体影像暴露Rohlinger男性(2002)的完美.目前的研究结果支持这样一个概念,即在本质上是一种改造社会的媒体的概念;第三Gauntlett阳刚之气(1987).Gauntlett,例如,认为男性时尚杂志,如“GQ”,梅西和Men3健康已经变得更受欢迎在过去的十年里,因为“男人开始需要杂志如何成为一个男人,p.170今天”(2002).主要的焦点似乎表明,这些杂志的美容方面的男性,鼓励人的重要性,强调他们的外表更频繁.
本研究的结果暗示媒体是一种有效的工具,在改变对社会性别角色.外观的重要性可以鼓励人不得不花更多的钱在appearance-related产品,因此,有效的营销通过媒体是如何吸引和留住这日益增长的人口.进一步的,在社会上的性别角色的图像可以要求商家来吸引男人和女人都以同样的方式.进一步的研究调查和当代的认同男性对象化的男性为消费者是必要的,如先前的市场概况的典型男性消费者变得有关.