英语翻译当今时代,是一个竞争的时代,随着科技的迅猛发展,产品间的差异越来越小,产品有形部分的价值在满足人们需要的消费品价

英语翻译
当今时代,是一个竞争的时代,随着科技的迅猛发展,产品间的差异越来越小,产品有形部分的价值在满足人们需要的消费品价值中的比重正在逐步下降,如何在众多的产品中脱颖而出,服务就成为企业制胜的有力武器.服务是产品整体概念的有机组成部分,企业开展服务营销,则为创造顾客满意提供了解决问题的新思路.随着服务业的迅猛发展,服务竞争逐渐成为企业市场竞争的焦点,通过开展服务营销来提高企业竞争力成为企业所面临的重大挑战,我们只有针对影响企业竞争力的每个因素采取积极有效地措施,才能从整体上提升企业的竞争力,实现服务营销的核心价值.
当前,一些企业已经越来越认识到争取市场、赢取并长期留住客户的重要性.服务营销的理念已普遍为各行各业的营销管理人员所接受和认同,特别是处于竞争激烈行业的企业,为客户服务,提高顾客满意和忠诚度已成为一项核心工作.本文将对服务营销的基本问题做出阐述,并通过与国外服务营销发展的现状的对比来分析我国服务营销发展现状中出现的问题,借鉴国外服务营销发展的经验并结合我国国情提出一些利于我国服务营销发展的对策.

we are witnessing a competitive era of our time.with the fast development of technology,the difference between products is disappearing,and the tangible value of goods is losing its place in the value of durables that meet the needs of the people.Service,if the company wants its products to outstand among others,becomes a strong weapon to win.Service is an organic opponent to products as a whole,and providing services marketing is a new method to solve customers problems and gain their trust.With the service industry developing at great speed,service competition gradually becomes the focus of market competition,which makes it a serious challenge for companies to escalate their competitive force through services marketing.Only when we take effective measures to cope with every factors that affect company's competitive force can we strength the competitive force as a whole and realize the core value of services marketing.
right now,some corperations have come to realize the importance of winning a market,getting new and keeping old clients.the concept of services marketing has been universally accepeted and executed,especially by those corperations in the competive industry,providing service to the clients,satisfying clients and loyalty have become the focus of all the work.this article will illustrate on the basic problems of services marketing,analyse the problems arise in China's service industry by comparing with foreign service industry,and by combining the experience of foreign countries and our national conditions,try to find some solutions for China's services marketing.