作业帮英语翻译萌mui元素动漫店CIS策划摘要CIS是在调研和分析的基础上,通过策划和设计CIS来体现某企业区别于其他企业的特
来源：学生作业帮 编辑：拍题作业网作业帮 分类：英语作业 时间：2024/04/28 15:43:04
英语翻译
萌mui元素动漫店CIS策划
摘要
CIS是在调研和分析的基础上,通过策划和设计CIS来体现某企业区别于其他企业的特征和标志,塑造企业在社会公众心目中特定的位置和形象的战略.同时CIS设计也是信息传达设计中一种全新观念的设计.它是企业经营管理和营销竞争战略中的一部分,是企业策划的系列工程之一.
CIS将所宣传企业存在的媒体求得视觉传达的统一,并有效地利用注册商标,企业标准字和企业标准色彩等要素,从广告宣传物、产品、包装品及产品说明书等,直至企业的建筑物、车辆、信签抬头和票据等都加以统一设计,由此求得企业具有的统一形象,从而使人们明确意识到某企业的存在性.
本文首先对研究对象、研究意义等进行阐述,然后提出本文研究框架,随后进行CIS理论和文献综述,接着对萌mui元素动漫店进行内外环境地调查与分析,根据以上分析对萌mui元素进行形象定位,围绕这一定位进行CIS策划,分别对其理念识别系统、行为识别系统、视觉识别系统进行策划,并将这三部分的内容整理成《萌mui元素CIS应用手册》,使萌mui元素动漫店从内到外保持整体性和一致性.最后,从萌mui元素的CIS策划过程中得出了对零售店导入CIS的建议.
关键词：萌mui元素,企业形象识别系统,理念识别系统,行为识别系统,视觉识别系统
萌mui元素动漫店CIS策划
摘要
CIS是在调研和分析的基础上,通过策划和设计CIS来体现某企业区别于其他企业的特征和标志,塑造企业在社会公众心目中特定的位置和形象的战略.同时CIS设计也是信息传达设计中一种全新观念的设计.它是企业经营管理和营销竞争战略中的一部分,是企业策划的系列工程之一.
CIS将所宣传企业存在的媒体求得视觉传达的统一,并有效地利用注册商标,企业标准字和企业标准色彩等要素,从广告宣传物、产品、包装品及产品说明书等,直至企业的建筑物、车辆、信签抬头和票据等都加以统一设计,由此求得企业具有的统一形象,从而使人们明确意识到某企业的存在性.
本文首先对研究对象、研究意义等进行阐述,然后提出本文研究框架,随后进行CIS理论和文献综述,接着对萌mui元素动漫店进行内外环境地调查与分析,根据以上分析对萌mui元素进行形象定位,围绕这一定位进行CIS策划,分别对其理念识别系统、行为识别系统、视觉识别系统进行策划,并将这三部分的内容整理成《萌mui元素CIS应用手册》,使萌mui元素动漫店从内到外保持整体性和一致性.最后,从萌mui元素的CIS策划过程中得出了对零售店导入CIS的建议.
关键词：萌mui元素,企业形象识别系统,理念识别系统,行为识别系统,视觉识别系统
Abstract
CIS is in the investigation and study and in the analysis foundation,through plans and designs CIS to manifest some enterprise to distinguish between other enterprise's characteristic and the sign,the mold enterprise in the social public mind the specific position and the image strategy.Simultaneously the CIS design also is in the information transmission design one brand-new idea design.It is the enterprise management and operation and in a marketing competition strategy part,is one of series projects which the enterprise plans.
CIS will propagandize the media which the enterprise will exist to obtain the visual transmission the unification,and will use the registered trademark effectively,enterprise standard character and essential factors and so on enterprise standard color,from advertisements propaganda,product,swathe and product instruction booklet and so on,until enterprise's building,the vehicles,the letter bamboo slip will gain ground with the bill and so on all perform to unify the design,from this will obtain the unified image which the enterprise will have,thus will cause the people to realize some enterprise explicitly the existence.
This article first to the object of study,the research significance and so on carries on the elaboration,then proposed this article studies the frame,afterwards carries on the CIS theory and the literature summarizes in,then to sprouts the mui element animation shop to carry on the outer ring region investigation and the analysis,analyzes according to the above to sprouts the mui element to carry on the image localization,revolves this localization to carry on the CIS plan,separately to its idea recognition system,the behavior recognition system,the visual recognition system carries on the plan,and reorganizes these three parts of contents "Sprouts mui Element CIS Application Handbook",causes to sprout the mui element animation shop from inside to outside to maintain the integrity and the uniformity.Finally,from sprouted mui the element in the CIS plan process to obtain inducted CIS to the retail shop the suggestion.
Key word:Sprouts the mui element,the enterprise image recognition system,the idea recognition system,the behavior recognition system,the visual recognition system
CIS is in the investigation and study and in the analysis foundation,through plans and designs CIS to manifest some enterprise to distinguish between other enterprise's characteristic and the sign,the mold enterprise in the social public mind the specific position and the image strategy.Simultaneously the CIS design also is in the information transmission design one brand-new idea design.It is the enterprise management and operation and in a marketing competition strategy part,is one of series projects which the enterprise plans.
CIS will propagandize the media which the enterprise will exist to obtain the visual transmission the unification,and will use the registered trademark effectively,enterprise standard character and essential factors and so on enterprise standard color,from advertisements propaganda,product,swathe and product instruction booklet and so on,until enterprise's building,the vehicles,the letter bamboo slip will gain ground with the bill and so on all perform to unify the design,from this will obtain the unified image which the enterprise will have,thus will cause the people to realize some enterprise explicitly the existence.
This article first to the object of study,the research significance and so on carries on the elaboration,then proposed this article studies the frame,afterwards carries on the CIS theory and the literature summarizes in,then to sprouts the mui element animation shop to carry on the outer ring region investigation and the analysis,analyzes according to the above to sprouts the mui element to carry on the image localization,revolves this localization to carry on the CIS plan,separately to its idea recognition system,the behavior recognition system,the visual recognition system carries on the plan,and reorganizes these three parts of contents "Sprouts mui Element CIS Application Handbook",causes to sprout the mui element animation shop from inside to outside to maintain the integrity and the uniformity.Finally,from sprouted mui the element in the CIS plan process to obtain inducted CIS to the retail shop the suggestion.
Key word:Sprouts the mui element,the enterprise image recognition system,the idea recognition system,the behavior recognition system,the visual recognition system