英语翻译摘要：消费心理学是普通心理学理论指导市场营销和商品销售实践的一门应用性理论学科,是以探讨消费者消费心理活动特点及

英语翻译
摘要：消费心理学是普通心理学理论指导市场营销和商品销售实践的一门应用性理论学科,是以探讨消费者消费心理活动特点及其规律的科学.目的是为了更好地在现代市场经济条件下运用消费心理学所揭示的消费者心理活动特点和规律制定科学的营销策略,促进商品销售,为生产企业和商家创造更多的利润.
本文从社会心理学、心理学的角度分析了人们在社会生活中,服装的选择、穿着心理及行为的特点.主要论述了服装的需求和动机,服装态度和知觉,服装的象征意义,服装流行的心理机制、传播过程和影响因素,服装和社会角色及文化的关系以及消费者进行服装购买的决策过程及心理需求,服装心理学的研究方法等.通过这些研究和论述对现代服装消费心理学进一步的理解分析.
关键词：消费心理学 消费需求和动机 研究对象 影响因素
对不起了,我只是新人,所以悬赏分我只能提到这么多了,但是我真的很急用,

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Abstract: The consumption psychology is the general psychology theory instructs the market marketing and a commodity sale practice utility theory discipline, is by discusses the consumer to expend the psychological activity characteristic and the rule science.The goal is for utilizes the consumer psychological activity characteristic and the rule formulation science marketing strategy well under the modern market economy condition which the consumption psychology promulgates, the promotion commodity sale, creates more profits for the production enterprise and the business.
This article from the social psychology, the psychology angle has analyzed the people in the social life, the clothing choice, is putting on psychological and the behavior characteristic.Mainly elaborated the clothing demand and the motive, the clothing manner and consciousness, the clothing symbolic significance, the clothing popular psychic mechanism, the spreading process and the influence factor, the clothing and the social role and the cultural relations as well as the consumer carries on the decision-making process and the psychological demand which the clothing purchases, the clothing psychology research technique and so on.Through these research and elaboration to modern clothing consumption psychology further understanding analysis.

Key word: Consumption psychology expense demand and motive object of study influence factor

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