英语翻译1.IntroductionAs the 21st century begins to unfold,globa

英语翻译
1.Introduction
As the 21st century begins to unfold,globalization has
become more than just another piece of fancy jargon of the
business lexicon.In fact,globalization in the sense of firms
from all over the world interacting and dealing with each
other is expected to be the normal state of affairs for the
majority of businesses [1].In the industrial or business-tobusiness
sector,this pattern may be even more pronounced
because advanced communications and transportation technologies
have the potential for enabling the laws of comparative
advantage to be realized to a very high degree.
Thus,businesses that were used to dealing with other
businesses from all over the country will now seek relationships
from all over the world.Internet-based B2B E-commerce,
has,of course,been at the vanguard of the expected
revolution in the way global business will be conducted in
the future and has led to uncounted predictions of a worldwide
e-business revolution where virtually all industrial
firms will be linked together in a gigantic electronic global
network [2,3].
Yet,this scenario seems a bit too simplistic.All of the
hype about global B2B E-commerce,networks,hubs,electronic
auctions,etc.,implies that the only thing standing in
the way of electronically linked businesses on a global scale
is the right technological hardware and software that,once
put in place,will have global businesses operating with the
precision and reliability of a Swiss watch.After all,this
technocentric view suggests that the only difference
between operating around the block or around the world is
geographical distance.Therefore,it is just a matter of having
the right satellites,telecommunications networks,and supply
chains in place to solve this problem of distance [4].
The purpose of this article is to show that there is more to
distance in global business-to-business relationships than
mere geography.Distance can also be defined in terms of
culture so that one can think of ‘‘cultural distance’’ as a
challenge that must be addressed by businesses from different
countries around the globe who seek to deal with each other.

1.介绍
伴随着21世纪的开始,全球化已经不仅仅是商业术语字典上的又一个幻想.事实上,人们希望全球化,也就是全世界各个企业的相互影响,相互交易,能够处于一个为绝大多数企业服务的正规状态[1].在工业和企业对企业这一块,由于先进的通讯和运输技术潜在的将相对优势法律实现了非常高的程度,这种全球化方式更加明显.因此,以前在国内与其他公司进行业务往来的企业开始在全世界寻求贸易伙伴.当然,基于互联网的B对B电子商务,这曾是期待以全球贸易进行改革的先锋,在将来将担任领头羊,而且引导了无数次预测世界范围的电子商务革命事实上也成为将所有的工业企业连接在一起的巨大的全球电子网络[2,3].然而,这种描述有一点过于简单了.所有的大肆宣传全球B对B电子商务,网络中心,电子拍卖等等的广告意味着唯一阻碍全球范围内的电子商务链接的事物就是符合要求的技术硬件和软件,一旦这些软件到位,全球贸易的运行就如瑞士手表一样精确和可靠.毕竟,技术中心论的观点认为国内贸易和国际贸易的唯一区别就是地理距离.因此,卫星,电信网络以及适当的供应链 成为解决距离问题的关键[4].这篇文章旨在说明全球B对B关系中的距离并不仅仅是地理位置上的.距离同样也能够被定义在文化上,因此人们认为“文化距离”成为一种挑战,在世界范围内寻求贸易伙伴的不同国家的企业必须要了解这一点.