英语翻译随着经济全球化进程加速,国际营销的发展,文化差异成为影响跨国公司品牌广告策略的重要因素之一.文章概括了文化对品牌

英语翻译
随着经济全球化进程加速,国际营销的发展,文化差异成为影响跨国公司品牌广告策略的重要因素之一.文章概括了文化对品牌广告策略影响的一些研究成果和进展.文章依次介绍了文化的结构和概念,并举例说明了基本文化差异类型；其次,介绍了文化对广告的影响,内容包括广告态度,广告运作方式,受众媒体接触行为及其制作和广告管理几个方面；最后介绍了国际品牌广告的3中主要策略：统一化策略,本土化策略和介于两者之间的折中策略.本文以保洁,麦当劳等知名国际品牌广告策略作为案例分析,列举比较其策略的差别与特点,从而证明本文论点,文化与品牌广告策略间的双向影响,以及企业在面对不同文化问题时所应该采取的广告策略.
不同地域存在不同类型的文化,不同群体和文明经过长时间的发展演变会形成自己特有的价值观和精神世界,这些差异进而影响着人们的言行举止,以及事物发生,发展的方向.随着交通工具迅猛发展,全球化一体化,与信息化时代的到来,使不同文化背景下的人文交流和贸易合作不断加强,世界变得越来越小,越来越多的公司和品牌由于各种原因,走出本土区域的限制,开拓国际市场,例如已经成型的世界品牌,可口可乐,麦当劳,保洁等.在本土以外区域,面对不同文化进行包括广告在内的营销时,必然在广告观念,表现,及策略上呈现出明显不同,与此更需要关注文化的差异和特点.以下主要介绍文化的概念与结构,典型文化差异,文化对广告的影响以及目前国际广告策略的主要形势.
(非常感谢,那位高手能帮忙翻译成英文,急用..不要机译,

随着经济全球化进程加速,国际营销的发展,文化差异成为影响跨国公司品牌广告策略的重要因素之一.
With the acceleration of economic globalization,the development of international marketing & sales and cultural gap have become one of the most important factors that affect the advertising strategies for branding in multinational companies.
文章概括了文化对品牌广告策略影响的一些研究成果和进展.文章依次介绍了文化的结构和概念,并举例说明了基本文化差异类型；其次,介绍了文化对广告的影响,内容包括广告态度,广告运作方式,受众媒体接触行为及其制作和广告管理几个方面；最后介绍了国际品牌广告的3中主要策略：统一化策略,本土化策略和介于两者之间的折中策略.
This dissertation sums up some research outcomes and development on how culture has influenced the advertising strategies for branding.First of all,the structure and concept of culture was introduced in turn with the examples of essential types of cultural differentiation.Secondly,the cultural influence on advertising was stated,including advertising attitudes,operation of advertising,the contact behaviour of mass media and the aspects of advert production and management.Last but not least,3 major strategies utilized in international advertising for branding were illustrated,namely the united strategy,the indigenous strategy and the compromising strategy,which is in between these first two strategies.
本文以保洁,麦当劳等知名国际品牌广告策略作为案例分析,列举比较其策略的差别与特点,从而证明本文论点,文化与品牌广告策略间的双向影响,以及企业在面对不同文化问题时所应该采取的广告策略.
This dissertation did some case studies on the international advertising strategies for branding,such as P&G,McDonald and other well-known brands.The comparison amongst the differentiation and characteristics of strategies was made in order to evidence the contention of this dissertation,namely,the two way influence between culture and the advertising strategies for branding and the pertinent advertising strategies adopted by companies when facing a variety of cultural issues.
不同地域存在不同类型的文化,不同群体和文明经过长时间的发展演变会形成自己特有的价值观和精神世界,这些差异进而影响着人们的言行举止,以及事物发生,发展的方向.
Different types of culture exist in different regions.It took a long period of time for different groups and cultures to develop and evolve their own values and spiritual worlds.These differentiations have affected people's words and behaviours,the occurrence and the direction of development.
随着交通工具迅猛发展,全球化一体化,与信息化时代的到来,使不同文化背景下的人文交流和贸易合作不断加强,世界变得越来越小,越来越多的公司和品牌由于各种原因,走出本土区域的限制,开拓国际市场,例如已经成型的世界品牌,可口可乐,麦当劳,保洁等.
Along with the swift development of transportations,globalization and the arrival of the era of information,the cultural exchange and trade cooperation under different cultural backgrounds have been enhanced.The world has become smaller and smaller.Due to various reasons,the increase number of companies and brands has broken the restrictions on the indigenous regions to explore the international markets,such as some mature world brands,Coca-cola,McDonald,P&G etc.
在本土以外区域,面对不同文化进行包括广告在内的营销时,必然在广告观念,表现,及策略上呈现出明显不同,与此更需要关注文化的差异和特点.以下主要介绍文化的概念与结构,典型文化差异,文化对广告的影响以及目前国际广告策略的主要形势.
Outside the indigenous regions,when the marketing & sales including advertising is implemented while facing different cultures,the advert concept,presentation and strategies will be apparently differing.Therefore,the cultural differentiation and characteristics should be paid more attention on.Cultural concept and structure,typical cultural differentiation,cultural influence on advertising and the current trends of international advertising strategies for branding are introduced in the following parts.