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英语翻译有点长,下面的是这段文章的一部分,Another problem firms face is that thos

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英语翻译
有点长,下面的是这段文章的一部分,
Another problem firms face is that those who modify their products due to increased consumer concern must contend with the fact that consumers' perceptions are sometimes not correct.Take for example the McDonald's case where it has replaced its clam shells with plastic coated paper.There is ongoing scientific debate which is more environmentally friendly.Some scientific evidence suggests that when taking a cradle-to-grave approach,polystyrene is less environmentally harmful.If this is the case McDonald's bowed to consumer pressure,yet has chosen the more environmentally harmful option.
另一个问题是企业面临的是那些改变自己的产品,由于增加了消费者的关注,必须处理的问题 事实上,消费者认知有时并不正确.比如麦当劳的情况下,它已取代了蚌塑涂布纸.目前在科学辩论是更环保.有些科学证据表明,在采取了从摇篮到坟墓的做法,聚少对环境有害.如果是这样的话麦当劳屈从消费者的压力,而选择了更有害于环境的选择.