英语翻译Thislecture will focus specifically on the aspect of mar

英语翻译
Thislecture will focus specifically on the aspect of marketing at the international
level.Naturally there are a variety of motives underlying a company’s decision
to trade globally.First of all,there is the
ability to enjoy economies of scale as a consequence of large output.
In other words,to decrease costs and increase profitability.There is also the ability to extend the life cycle of their product in the
phase of a mature domestic market.Finally,there is the possibility of escaping from increasing levels of
domestic competition.
Nowonce the decision to venture into international markets has been taken,
there are two broad marketing strategies,which can be adopted.This means that
a fundamental strategic decision has to be made immediately.That is,whether
to employ what is called auniform marketing mix
as part of a global strategy.Such a strategy requires companies to develop a
single,central strategy which can then be used in all markets.An alternative
strategy for such companies is to adjust the marketing mix and strategies to take
account of the unique characteristics of every local market.This is known
as the specific marketing
mix.Now I’m sure that you can already see the implications of each of
these possibilities.I’ll be discussing each of these in turn today.
Let’s turn then tothe concept of a uniform
global marketing strategy,or the uniform marketing strategy.Supporters
of this kind of global standardization argue that a corporation should operate
as a single entity,(实体) selling the same items everywhere in the
same way.They believe the world is becoming increasingly standardized in its
consumer requirements.They further believe that the force driving this process
is technology,which has in turn facilitated communication器械辅助交流
,information capital,信息资本 transport and travel.Everything is available to anyone,anytime and anywhere.We can explain the standardization
in terms of such global influences as television,films,widespread travel and
increased tourism,telecommunications and,of course,the computer.This kind
of unification联合 strategy for the entire international markets produces
benefits in terms of lower costs,consistency of product and promotion.And
great uniformity一致in consistency for
the mobile consumers.

This lecture will focus specifically on the aspect of marketing at the international level
这个演讲特别关注国际市场等级的方面.
Naturally there are a variety of motives underlying a company’s decision to trade globally.
一个公司在国际交易时做的决定后面显然有很多不同的动机
First of all,there is the ability to enjoy economies of scale as a consequence of large output.
首先,他们喜爱这种规模经济,比如大量的出口.
In other words,to decrease costs and increase profitability.
换句话说,就是降低成本和增加利润率
There is also the ability to extend the life cycle of their product in the phase of a mature domestic market.
在这个时期,他们也有能力去延长他们产品的国内成熟市场中的循环寿命.
Finally,there is the possibility of escaping from increasing levels of domestic competition.
最后,避开愈演愈烈的国内竞争是有可能的.
Now once the decision to venture into international markets has been taken,
现在他们已经做出了了一个冒险进驻国际市场的决定,
there are two broad marketing strategies,which can be adopted.
有两个可供选择的国外市场策略.
This means that a fundamental strategic decision has to be made immediately.
这意味着着已经做出了一个基本战略决定
That is,whether to employ what is called auniform marketing mix as part of a global strategy.
这个决定就是是否雇佣一个所谓的营销团队,这个营销团队是全球策略的一部分
Such a strategy requires companies to develop a single,central strategy which can then be used in all markets.
这样的一个策略就要求公司需要开发一个单独的,核心的策略去适应所有的市场.
An alternative strategy for such companies is to adjust the marketing mix and strategies to take account of the unique characteristics of every local market.
另一个可供这些公司选择的策略是调整市场营销策略去适应不同情况下的不同市场
This is known as the specific marketing mix.Now I’m sure that you can already see the implications of each of these possibilities.
这是一种特殊的市场营销,现在我想你应该明白这些可能性的涵义了.
I’ll be discussing each of these in turn today.
今天我将一一对其进行讨论
Let’s turn then to the concept of a uniform global marketing strategy,or the uniform marketing strategy.
然后我们来看看国际市场统一策略和统一市场策略的概念.
Supporters of this kind of global standardization argue that a corporation should operate
as a single entity,(实体) selling the same items everywhere in the same way.
全球标准化的支持者认为一项合作应该像一个单独实体一样去操作,在任何地方都通过同一种方法销售同一种产品.
They believe the world is becoming increasingly standardized in its consumer requirements.
他们认为在客户需求的推动下,全球都在变得不断的标准化.
They further believe that the force driving this process is technology,which has in turn facilitated communication （器械辅助交流）,information capital,信息资本 transport and travel.
有人进一步认为技术是第一生产力-------器械辅助交流,信息资本以及运输物流都在轮流起作用.
Everything is available to anyone,anytime and anywhere.We can explain the standardization
in terms of such global influences as television,films,widespread travel and
increased tourism,telecommunications and,of course,the computer.
无论在哪,什么时候,每样东西对任何人都是有用的.我们可以通过一些有全球影响力的手段来解释标准化,比如电视,电影,广泛的考察,旅游,电子通讯,当然,还有电脑.
This kind of unification 联合 strategy for the entire international markets produces
benefits in terms of lower costs,consistency of product and promotion.
这种形式的联合策略使对降低成本和产品与促销的一致性是有好处的.
And great uniformity一致in consistency for the mobile consumers.
以及对移动消费者的一致性.
这篇文章还是专业性比较强一点,翻译的不好希望能帮到你.