作业帮What is market segmentation?
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What is market segmentation?
一个市场分许多细小部份.如汽车市场按成年人,退休者,刚从大学毕业的人,男性,女性等许多分市场.这就是按潜在顾客分的market segmentation.见下面释意：
market segmentation：
A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action.
market segmentation：
A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action.
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