恳 求英语翻译 一个模拟经营比赛的

恳 求英语翻译 一个模拟经营比赛的
Mass Merchandisers & Discounters (e.g.: Carrefour, Wal-Mart, Aldi) These stores
typically sell a wide variety of goods, including food items, housewares, and personal care products. They strive to operate on a low-price, high-volume basis and to minimize overheads. As a consequence, the level of service offered is lower than that of the two other channels. Mass merchandisers are usually large stores offering a very wide variety of product categories, while discounters are much smaller in size and carry only a limited number of categories. In both types of stores, the depth of each product line is usually restricted to few units. Mass merchandisers and discounters often distribute the cheaper, lower-quality products. There are 15 chains of such stores, for a total of 12,500 outlets
The arrival of hard discounters in the EStrat world is a recent phenomenon. Although the numbers of mass merchandisers, specialized retailers and department stores are likely to remain stable in the next few years, the number of discounters is expected to grow significantly during the same period. Indeed, this type of stores has been growing very rapidly over the past two years, in part because of their small size which facilitates their creation. The percentage of total sales going through hard discounters depends on the product category. Almost 30% of the food market is being sold in discounters, but this number falls down to only 5% for cosmetics, mostly because of
the absence of private labels in this category. However, it is expected to grow significantly in the coming years, and the consequences for cosmetics firms are twofold.

大卖场及折扣（如：家乐福,沃尔玛,阿尔迪）这些店
通常出售各种各样的商品,包括食品,家庭用品,和个人护理产品.他们努力工作的低价格,高产量的基础上,并尽量减少费用.因此,提供的服务水平明显低于其他两个渠道.大卖场通常是大型商店提供了非常广泛的产品类别,而折扣要小得多的规模和只能携带数量有限的类别.在两种类型的店,深入每一个产品线,通常仅限于少数几个单位.大卖场和折扣店往往分发便宜,低质量的产品.有15个连锁店等商店,总共有12500点
的到来,很难打折的EStrat世界是一个新现象.虽然数量的大卖场,专业零售商及百货公司会保持稳定,在未来几年内,打折的人数预计将显着增长在同一时期.事实上,这种类型的商店已发展十分迅速,过去两年来,部分原因是因为他们的规模小有利于他们的创造.总额的百分比销售经历艰苦折扣取决于产品类别.近30 ％的食品市场正在打折销售,但这一数字下降到只有5 ％的化妆品,主要是因为
由于缺乏自有品牌在这个类别中.但是,它预计将显着增长在今后几年中,和后果化妆品公司有两个.