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请帮忙翻译一段摘要-请你喝杯咖啡,以表谢意!急!
随着国民经济的快速发展,我国已告别短缺经济,人民的需求档次逐步提升,价格影响减弱,没有特色的中小企业在低层次的竞争中很难继续生存.目前相当一部分中小企业,由于管理水平不高,营销业绩不理想.可以说,在某种程度上营销工作成为广大中小企业的发展瓶颈.营销工作的重点是长期的产品持续开发以不断满足顾客的需求,以及长期的渠道、网络建设,以更好地贴近顾客,以更方便的方式服务顾客.这就要求中小企业必须根据自身特点重新认识自己的优势,以此制定合适的营销策略.本文通过分析当前中小企业生存发展面临的新形势,提出了如何破解营销中存在的风险,从而使中小企业占领市场,赢得用户.
[关键词] 中小企业、营销策略、现状与问题
With the rapid development of the national economy,China has bid farewell to shortage of the economy,people's level of demand will be increased gradually,the impact of reduced prices,not the characteristics of small and medium enterprises in the low-level competition,it is difficult to survive.At present,a considerable number of small and medium enterprises,due to the low level of management,marketing performance is not satisfactory.It can be said that,to some extent,marketing has become bottlenecks in the development of the vast number of small and medium enterprises.Marketing is the focus of the work product of a long-term sustainable development so as to meet the needs of customers,as well as the long-term channel network to better closer to customers to more easily with customers.This requires that small and medium enterprises in accordance with its own characteristics must be re-discovering their own strengths in order to develop an appropriate marketing strategy.In this paper,by analyzing the current development of small and medium enterprises to survive the new situation,raised the question of how to break in the marketing risk,so that the SME market and win customers
[Key words] small and medium enterprises,marketing strategies,the status quo and problems